United by Summits

adidas TERREX

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Developed a global platform and a creative direction to sit across all adidas outdoor sports. Made for APAC, EMEA and NA markets.

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It was about time a brand like adidas ripped up the received wisdom that outdoor sports are elite pass-times for the privileged few and showed everyone that adventure is open to all.

Launched with a hero spot and a series of seven short documentary films. Each story shedding light on the people breaking ground in outdoor sport.

LAUNCH FILM

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Let’s be real for a minute. Summits can happen anywhere.

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01.

SUMMIT OF THE NEW DAWN

HIKING CATEGORY

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Camp Yoshi are on a mission to make more people feel like they belong in the outdoors.

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02.

SUMMIT OF THE REASONS TO RIDE
BMX CATEGORY

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Demarcus Paul found an alternative family of people from all walks of life united by a sport.

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03.

SUMMIT OF THE RIGHT TO WANDER
SKIING CATEGORY

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A story about a nation that recognises access to the great outdoors as a human right.

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04.

SUMMIT OF THE CLIMBING FAMILY
CLIMBING CATEGORY

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The Adaptive Climbing Group won’t let perceptions about physical limitations stop them. 

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05.

SUMMIT OF THE LIFELONG TRAIL
TRAIL RUNNING CATEGORY

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Ruth’s commitment to running the trails brought her inner peace and a confidence she never knew she had.

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06.

SUMMIT OF THE SHARED STAGE
TRAIL RUNNING CATEGORY (APAC)

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An elite pro and a passionate amateur trail runner share surprisingly similar experiences at either end of their sport’s spectrum.

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07.

SUMMIT OF THE UNBREAKABLE BOND
MOUNTAINEERING CATEGORY

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Lise & Melissa forge a deep bond through sharing adventures in the mountains.

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08.

DESIGN STORY
FREE HIKER 2

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END