Stay Ready
adidas Training
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It started with a sprint at adidas’s New York office. The objective was to land the global positioning for their new sub-brand of techy training apparel (RDY) in just four days.
The winning idea was simple: training does not only make the body stronger, it makes the mind stronger too. From there we led the project to create ten films and countless retail assets. Shooting took place in the US, China and Europe.
After shooting was all said and done, music video legend RuffMercy doodled, scribbled and drew all over the frames. Creating a consistent visual language that depicts each athlete’s unique transformation through training.
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The winning idea was simple: training does not only make the body stronger, it makes the mind stronger too. From there we led the project to create ten films and countless retail assets. Shooting took place in the US, China and Europe.
After shooting was all said and done, music video legend RuffMercy doodled, scribbled and drew all over the frames. Creating a consistent visual language that depicts each athlete’s unique transformation through training.
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Noah Lyles / USA
200m World Champion.Miho Nonaka / Japan
Bouldering World Champion.Jazmin Sawyers / Britain
Olympic long jumper.Caroline Dubois / Britain
Boxing Youth Olympic Gold Medalist.Takefusa Kubo / Japan
Wonderkid Footballer.Alix Klineman / USA
Beach Volleyball Champion.Kim Seoyeong / South Korea
Swimming Champion.David Beckham
World’s most famous bloke.Eddie Peng
Taiwanese actor, singer and model.Liu Yifei
Chinese actress.HERO CAMPAIGN IMAGERY
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Heatcam treatment
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