#TateWeather

Tate Britain

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Live weather updates were used to connect art in the Tate Collection to the present day. Each poster used a  masterpiece to illustrate the local weather report. The data was refreshed regularly to keep the forecast accurate and showcase different works from Tate’s huge art collection.

First executed several years ago, the concept is still live today as part of Tate’s social content strategy on Facebook and Instagram. Just search for #TateWeather to see how it evolved.

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