TV Simplified
Sky Stream
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Sky needed help appealing to a younger audience. They had an innovative product with a lot great features aimed at a young target market that didn’t want to listen.
Multiple subscription options, apps, hardware choices and endless features has made TV very complicated. So what if a group of visionaries were evangelical about a new service that’s easy to get, install, control and even cancel?
They’d call it “The Great Simplification”.
More than telly; a way of life.
The pitch winning concept was brought to life with a social campaign published on Instagram, Tiktok, Youtube and VOD.
ps. It’s definitely not a cult.
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︎︎︎
Multiple subscription options, apps, hardware choices and endless features has made TV very complicated. So what if a group of visionaries were evangelical about a new service that’s easy to get, install, control and even cancel?
They’d call it “The Great Simplification”.
More than telly; a way of life.
The pitch winning concept was brought to life with a social campaign published on Instagram, Tiktok, Youtube and VOD.
ps. It’s definitely not a cult.
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LAUNCH FILM
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We were all complicated people too — until we saw the light.
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01.
NEXT DAY DELIVERY
ft. Zeze Millz
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02.
CANCEL ANYTIME
ft. Nigel Ng & Leomie Anderson
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03.
ALL APPS IN ONE PLACE
ft. Chris MD
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04.
VOICE CONTORL
ft. Munya Chawawa
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05.
NO MORE DISH
ft. Munya Chawawa
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END
