Predator Freak Launch
adidas Football
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The Predator franchise is famed for its star-studded launches that aim to inspire the next generation of ballers. But how do you do that during a global pandemic and for a young generation that enjoy watching irreverent chaos above anything else?
Create the freakiest group chat that ever was, that’s how.
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PAUL POGBA
& special guest
PATRICK MAHOMES
Create the freakiest group chat that ever was, that’s how.
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PAUL POGBA
TONI DUGGAN
DAVID BECKHAM
ZIDANE
WENDIE RENARD
MARC-ANDRE TER STEGEN
ABBY DAHLKEMPER
WESTON MCKENNIE
DAVID ALABA
AYMERIC LAPORTE
MILITAO
KATIE ZELEM
ARTHUR MELO
ENDLER
ASENSIO
& special guest
PATRICK MAHOMES
Results
Boots soldout
Over 25 million impressions
3.9 million unique views on Instagram
Over 1 million likes on Instagram
Multiple brands copying the idea
(You know who you are)
And this ...
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![](https://freight.cargo.site/t/original/i/b28f409de4eeb8cb8b80d2d4b0967abda8412bf74a2821846a17459d5f795b6b/Pred-Freak-Reactions.png)
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PRODUCT FILM & CAMPAIGN IMAGERY
![](https://freight.cargo.site/t/original/i/bf3f8eb72bccc40dfe7c175798557d5cb3d51f41c935276667fef5a375b6d844/POGBA_FREAK.png)
![](https://freight.cargo.site/t/original/i/55c6be5693eb5376f80537f998607a2e6a33acacf4f96ba2fab7546594396826/DUGGAN_FREAK.png)
![](https://freight.cargo.site/t/original/i/d6018ff5d6f02064b2313927c1aa9c3e1e37af6f2f2e6c2c3c4d06eac01765f4/2077a4114497125.603cce337d0db.jpg)
![](https://freight.cargo.site/t/original/i/63992eee83c70550f45b9f3793e0d272fb0f2bff4b34a164375d393b5556cecc/DUGGAN-2.png)
![](https://freight.cargo.site/t/original/i/507b19760915babf2ca5636be8e5b3746d4a03cfb4481a52f7102d4d10141295/848140114497125.603cc63e4e95a.jpg)
![](https://freight.cargo.site/t/original/i/f3d6309a23206bde7eb1bac2f780369c327ff998a7c996a5ea8fde9221cc29a6/b2417e114497125.603cce3507735.jpg)
![](https://freight.cargo.site/t/original/i/72a2614084731b03b13d03a51c302130dcf2e26724bce8e4e5bd0e392793aa30/24799e114497125.603cce3503f2c.jpg)
![](https://freight.cargo.site/t/original/i/8bf9abdb1b2409a241a7f112104d56f56c1327f1dfd41a1c732160c514ff8aa2/ON-ATHLETE-1.png)
![](https://freight.cargo.site/t/original/i/9d830140832ff8f6fbebbfaa59c94c6d8c184a45fbad4f2e7f301a06f9ea28c7/410075114497125.603cce35032ab.jpg)