Ant farm
Persil
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What better way to demonstrate Persil’s long standing brand philosophy (Dirt Is Good), than to make their ads using real dirt and real creepy crawlies.
After the popularity it gained at Battersea Children’s Zoo, more zoos and city farms asked for their own Dirt Is Good Ant Farm. Applying to feature the ad as an educational tool and attraction.
After the popularity it gained at Battersea Children’s Zoo, more zoos and city farms asked for their own Dirt Is Good Ant Farm. Applying to feature the ad as an educational tool and attraction.
Awards
Cannes Lions
Promo & Activation / Shortlist
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