No Fans
adidas Football
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As part of the Ready For Sport social campaign we were tasked with giving adidas something to say about football. We made a few of these but this was our favourite.
In May 2020 the F.A. announced the Premier League was coming back after the first lockdown. Football had not had a hiatus like that since World War 2. This was a big moment in sport. The catch was, the games were happening again but fans still weren’t allowed back in the stadiums.
It was going to be really weird.
Not going to lie, budgets were tight. The adidas football archives were raided, edits were tweaked over Zoom and the account exec’s mate from up North read the VO.
Not a bad hustle.
In May 2020 the F.A. announced the Premier League was coming back after the first lockdown. Football had not had a hiatus like that since World War 2. This was a big moment in sport. The catch was, the games were happening again but fans still weren’t allowed back in the stadiums.
It was going to be really weird.
Not going to lie, budgets were tight. The adidas football archives were raided, edits were tweaked over Zoom and the account exec’s mate from up North read the VO.
Not a bad hustle.
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