Messi & Pedri Ballon d'Or

adidas Football

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Ballon d’Or awards night is one of the most hyped moments on the football calendar. Those shiny golden footballs fuel heated debate and loyal solidarity in equal measure.

With adidas’s very own Messi and Pedri nominated for the big Ballon d’Or award and the Golden Boy respectively, this was a moment we needed to own.

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LEO MESSI

Golden GOATs

To celebrate Leo Messi winning his 7th Ballon d’Or we created 7 Golden GOAT statues and unveiled them in front of the Eiffel Tower.

For those at the back: in sport jargon GOAT stands for Greatest Of All Time and it’s basically Messi’s nickname.
 

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Results

Owned Channels

Over 6 million impressions

Over 800K likes, comments & shares

16% engagement

(Channel’s average is 1%)


Messi Channel

Over 25 million impressions

Over 7.5 million likes

Notable press

Sky Sports

Soccer Bible
ESPN
Independent
Goal.com
The BRfootball
TalkSport
The Telegraph
Yahoo Sport
Olé

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ACTIVATION

After the initial PR shot was in the bag, we hit the the Paris streets. Giving the local community the chance to win adidas merch and a golden GOAT for themselves.

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TIKTOK TEASER

24 hours before the Golden GOATS appeared in Paris we made a French New Wave inspired teaser.

LINK OPENS NEW WINDOW

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PEDRI

Keep Going

Pedri’s 2021-22 season will go down in football folklore. Not just because of his magical performances but because he played in an unimaginable 75 consecutive games. More than any other player ever!

He just keeps going and that’s what inspired us to create looping content that celebrates his first Ballon d’Or Golden Boy award.

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FILM 01 : GOLDEN BOY

Results

5.1 million organic views

689K likes, comments & shares

13.5% engagement

(Channel’s average is 1%)

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FILM 02 : KEEP TRAINING

Results

4.2 million organic views

535K likes, comments & shares

12.7% engagement

(Channel’s average is 1%)

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