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Cleaned out



Cif like to use product demos in their advertising. They work but can be a little formulaic and to be frank, boring. This 40” TVC aimed to show the famed cleaning power of the product but with an added unexpected twist.

Also it was Cif’s first ever commercial starring a man, not a mum.

“This amusing ad for Cif... hang on a sec - "amusing ad for Cif"? Are you sure? Yep, we've checked and it really is.

Anyhow, this amusing ad for Cif has an unscrupulous fellow taking advantage of the product's cleansing qualities to feign a robbery. It's an ingenious plot and, like we said, an amusing ad for Cif.”