Predator Freak Launch

The Predator franchise is famed for its star-studded launches that aim to inspire the next generation of ballers. But how do you do that during a global pandemic and for a young generation that enjoy watching irreverent chaos above anything else?

Create the freakiest group chat that ever was, that’s how.

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PAUL POGBA
TONI DUGGAN
DAVID BECKHAM
ZIDANE
WENDIE RENARD
MARC-ANDRE TER STEGEN
ABBY DAHLKEMPER
WESTON MCKENNIE
DAVID ALABA
AYMERIC LAPORTE
MILITAO
KATIE ZELEM
ARTHUR MELO
ENDLER
ASENSIO

& special guest

PATRICK MAHOMES

Results

Boots soldout

Over 25 million impressions

3.9 million unique views on Instagram

Over 1 million likes on Instagram

Multiple brands copying the idea

(You know who you are) 

And this ...

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PRODUCT FILM & CAMPAIGN IMAGERY

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