Backyard Games
adidas Brand
︎
A three part series created to launch adidas’s new global brand platform:You Got This.
Working closely with stakeholders and navigating different cultural expectations across markets in Europe, Asia and North America. Ultimately delivering a multi-channel social campaign consisting of three story-led long form films, bitesize supporting content and tonnes of photography.
︎
Working closely with stakeholders and navigating different cultural expectations across markets in Europe, Asia and North America. Ultimately delivering a multi-channel social campaign consisting of three story-led long form films, bitesize supporting content and tonnes of photography.
︎
01.
ft. Anthony Edwards
︎︎︎
︎
THE TWENTY FOOT HOOP
ft. Anthony Edwards
︎︎︎
︎
02.
THE TRIANGULAR PITCH
ft. Gabriel Martinelli, Catarina Macario, Andreas Pereira and Mia Fishel
“ Most importantly, play with a smile ” – Pereira
︎
︎
03.
THE GIANT COURT
ft. Francisco Cerundolo and Felix Auger Aliassime
︎
END
